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Knowledgebase : Zulu eDM Support > eDM Best Practice > Engagement
To get the best engagement possible sometimes it is best to test your recipient reactions to certain campaign related initiatives. For example, open r...
A key targeting and engagement feature of the system is the ability to allocate a SENDER EMAIL and REPLY-TO email to each group / segment you create  ...
Zulu eDM has Email and SMS facilities. This means that when a user subscribes if they provide an email and a mobile number they are subscribed to both...

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