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Knowledgebase : Zulu eDM Support > eDM Best Practice

Large ISP’s and email hosts provide a mechanism by which any emails that have been flagged as SPAM by their customers and users are sent to the sender of the email registered with feedback loop. Different feedback loops work in different ways but in gen...
Ideal for providing leads to sales people if you have a campaign sent out that is aimed at generating interest in a particular product or service or even a special offer. For each campaign delivered form the system we a report on what we consider Hot & W...
When emails are delivered from our system, we automatically add a tiny piece of code which requests a tiny invisible image from our servers. When a reader opens the email and downloads the image we record that download and add that as an open for this spe...
THERE ARE MANY WAYS YOU COULD LOOK AT INCREASING ENGAGEMENT WITHIN YOUR DATABASE: * Personalize your subject lines - simply by adding in a person's first name to your message can greatly improve your open rates * If you do not have your recipient's ...
This section of your account is to encourage to use Zulu eDM to the best of its ability and to make sure that you are doing all you possibly can to manage your database marketing efforts the best way possible. When you first create your account this sect...
* MAXIMISE YOUR SOCIAL MEDIA Add sign up forms on to your Social Media pages. For tracking purposes you should also record where the subscriber came from for future marketing campaigns. * Run some Competitions These are a great way to increase subscrib...
To improve your open rates there's a few things we need to consider before implementing any changes to your emails. Generally speaking average open rates in Australia are about 15 - 25%, in America they are much lower at 5 - 10% - this is because for too ...
STEP 1. Go to Email Marketing > Campaign Metrics in the system menu STEP 2. Then you will need to select: 1. The Groups you want to search within e.g. if everyone in your database you can select "Default Group" 2. The Campaigns you want to see the resu...
Post Campaign Checkist: 1. REVIEW THE STATISTICS OF YOUR CAMPAIGN. To do this select the campaign you would like to view (view campaigns > select the campaign you sent) and you'll be taken to a screen that looks like this. a. HOW WAS YOUR OPEN RATE...

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