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Knowledgebase : Zulu eDM Support > Email Marketing > Statistics/Results
The 2016 re-release of Campaign Reporting is designed to give a more accurate understanding of factors that contribute to email deliverability success and the steps in the process of delivering campaign email. OPENS Scale 100 Colour Red = 0-5 Oran...
The easiest way to do this is to go into the campaign statistics screen of the email you want to resend and select the tab "Campaign Segmentation" Then on this screen (below) select "have not opened the email" from the "Contacts who" column on the left ...
To view who clicked on the individual links in your email campaign: Step 1. When viewing your email campaign statistics, there is reporting available on click throughs within the emails (i.e. links people clicked on). These are displayed first as a tota...
Yes you can, within any Email Campaign report you are able to export either your Hard Bounces or Soft Bounces into individual groups. To do this go to the report of the email campaign you would like to look at.  Then select the "Campaign Segmentation" t...
HARD BOUNCES (CONTACTS AUTOMATICALLY UNSUBSCRIBED) Companies, ISP’s and webmail providers like Google and Yahoo will penalize your domain by sending email to dormant, inactive and incorrect email accounts. SPAMMERS often do this using SPAM Bots and so to...
Ideal for providing leads to sales people if you have a campaign sent out that is aimed at generating interest in a particular product or service or even a special offer. For each campaign delivered form the system we a report on what we consider Hot & W...
The way we record opens (please see article regarding this here [https://support.zululabs.com/index.php?/Knowledgebase/Article/View/408/0/limitations-of-open-rate-tracking]) - means that sometimes inaccurate results are possible. These can be broken down ...
To improve the accuracy of your open rate tracking you may want to look at actioning some of these items: * 1. Request your subscribers to add you (and your sender email address) to their address book. * 2. Provide instructions in their sign up conf...
The industry standard of email open tracking is based on the web beacon (or the tiny piece of code which requests a tiny invisible image from our servers) when it is received. There are some limitations of the web beacon which you should be aware of. ...
Opens are calculated on two actions from a campaign that has been delivered: #1 - the downloading of any images from the email (most mobile devices automatically download images) #2 - the clicking of any links within the campaign
Recently a customer sent out an eDM to their customer database at 4pm on a Tuesday. The open rate for the type of campaign and their business was 25% (above the average for their industry) which is brilliant! However... When we had a closer look at what ...
When looking at the campaign report click through and opens, these lists (as seen below) is now ordered by date/time so it's easy for you to keep track of the new clicks and new opens (as they will be at the top of the list)
With the bounce backs from each email campaign - it's a semi-automated process. EMAILS FAILED/SYSTEM ERRORS - will need to be looked at individually and can be downloaded from the email campaign report here (see images below). From the downloaded CSV...
EMAIL CLIENTS 1. The "unknown" number in the Email Clients chart will be a combination of all of the email clients listed however because of the many varied ways emails can be viewed (e.g. an email sent to a Gmail can be opened in at least three differe...
Within each of your eDM campaigns sent from the system if you have a look at the report you will see on the right hand side a section called "Click Statistics" within this section there are your "Total Click Throughs" for this campaign. If you click on th...
On a per campaign level you can see who opened the eDM in which state yes. To view the data per campaign, you need to: 1. Go to the campaign statistics of the campaign you want to look at and click to view the campaign statistics. 2. Click "Recipie...
Yes you can. Each time a contact unsubscribes they will see a screen that looks similar to this. We tally the responses in the system for you to that you can get an idea of why your subscribers are choosing to unsubscribe. To view why contacts are unsub...
Currently the statistics of the campaigns report on how many bounces occured and what emails bounced for each campaign. For a more detailed report of your bounced emails (e.g. Hard or Soft Bounce) please contact us. Bounced Emails could be due to one of...
AT THIS STAGE THIS IS NOT A SUPPORTED FEATURE. However you are able to view how many contacts have been added to your database on the RHS of the dashboard when you first log-in to the system. This includes imports and signups from your subscription f...
* After sending a campaign you are given an option to view the statistics for this campaign. Once you click on this link you'll be taken to the statistics of your campaign. * Click the Refresh button on screen to ensure you are seeing the latest st...
By default, the Zulu eDM system (as part of SPAM legislation) will automatically unsubscribe Hard Bounces. Soft bounces are reporting in the campaign statistics, which are left to you to manage. You can however set the system up to unsubscribe all bounc...
Getting more from your database is a key feature of the eDM software. After you have sent a campaign it is best practice to analyze the results and then segment your database using the statistics provided by the software. To use the segmentation too...
The best way to do this is to: * Create a temporary group within the system by following these steps (http://support.zululabs.com/index.php?/Knowledgebase/Article/View/201/0/creating-a-new-group [1]) * Then you just need to resend the campaign to...

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