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Knowledgebase : Zulu eDM Support > Email Marketing > Reporting
The 2016 re-release of Campaign Reporting is designed to give a more accurate understanding of factors that contribute to email deliverability success and the steps in the process of delivering campaign email. OPENS Scale 100 Colour Red = 0-5 Oran...
HARD BOUNCES (CONTACTS AUTOMATICALLY UNSUBSCRIBED) Companies, ISP’s and webmail providers like Google and Yahoo will penalize your domain by sending email to dormant, inactive and incorrect email accounts. SPAMMERS often do this using SPAM Bots and so to...
Ideal for providing leads to sales people if you have a campaign sent out that is aimed at generating interest in a particular product or service or even a special offer. For each campaign delivered form the system we a report on what we consider Hot & W...
When emails are delivered from our system, we automatically add a tiny piece of code which requests a tiny invisible image from our servers. When a reader opens the email and downloads the image we record that download and add that as an open for this spe...
The way we record opens (please see article regarding this here [https://support.zululabs.com/index.php?/Knowledgebase/Article/View/408/0/limitations-of-open-rate-tracking]) - means that sometimes inaccurate results are possible. These can be broken down ...
To improve the accuracy of your open rate tracking you may want to look at actioning some of these items: * 1. Request your subscribers to add you (and your sender email address) to their address book. * 2. Provide instructions in their sign up conf...
The industry standard of email open tracking is based on the web beacon (or the tiny piece of code which requests a tiny invisible image from our servers) when it is received. There are some limitations of the web beacon which you should be aware of. ...
Opens are calculated on two actions from a campaign that has been delivered: #1 - the downloading of any images from the email (most mobile devices automatically download images) #2 - the clicking of any links within the campaign
The easiest way is to use the area under Email Marketing called "Email Reports". Now you will have to make sure all the email reports for the dates you require are refreshed and this unfortunately is only possible by clicking on the refresh icon for each ...
When looking at the campaign report click through and opens, these lists (as seen below) is now ordered by date/time so it's easy for you to keep track of the new clicks and new opens (as they will be at the top of the list)
TO ADD A FORWARD TO A FRIEND BUTTON TO YOUR EDM CAMPAIGN, PLEASE FOLLOW THESE STEPS: 1. Within your campaign content you will need to insert the forward to a friend 'wildcard'. This can be done by: a. Selecting the "Forward to a Friend" wildcard card fr...
EMAIL CLIENTS 1. The "unknown" number in the Email Clients chart will be a combination of all of the email clients listed however because of the many varied ways emails can be viewed (e.g. an email sent to a Gmail can be opened in at least three differe...
Within each of your eDM campaigns sent from the system if you have a look at the report you will see on the right hand side a section called "Click Statistics" within this section there are your "Total Click Throughs" for this campaign. If you click on th...
On a per campaign level you can see who opened the eDM in which state yes. To view the data per campaign, you need to: 1. Go to the campaign statistics of the campaign you want to look at and click to view the campaign statistics. 2. Click "Recipie...
Yes you can. Each time a contact unsubscribes they will see a screen that looks similar to this. We tally the responses in the system for you to that you can get an idea of why your subscribers are choosing to unsubscribe. To view why contacts are unsub...
A lot. Our email campaign reports include reporting on (but not limited to) the following: - Total Attempted Sends - Delivered Emails - Opened Emails - Unopened Emails - Failed Emails - Hard bounce backs - Soft bounce backs - Unsubscribes - Click T...
AT THIS STAGE THIS IS NOT A SUPPORTED FEATURE. However you are able to view how many contacts have been added to your database on the RHS of the dashboard when you first log-in to the system. This includes imports and signups from your subscription f...
Getting more from your database is a key feature of the eDM software. After you have sent a campaign it is best practice to analyze the results and then segment your database using the statistics provided by the software. To use the segmentation too...
Yes absolutely. The report is called our Campaign Metrics report and you can use it to find your most engaged subscribers right down to the ones who have never opened a single email. You can search through specific groups and over specific email ca...

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