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Knowledgebase : Zulu eDM Support > Email Marketing

Setting up DNS for DMARC and using your own brand. We recommend that the Return Path = delivery@edm.yourdomain.com. So you will need an MX DNS entry: 1. SET-UP A NEW MX RECORD edm.yourdomain.com MX 10 pmta.zululabs.com 2.) THEN YOU WILL NEED AN SPF ...
The 2016 re-release of Campaign Reporting is designed to give a more accurate understanding of factors that contribute to email deliverability success and the steps in the process of delivering campaign email. OPENS Scale 100 Colour Red = 0-5 Oran...
The easiest way to do this is to go into the campaign statistics screen of the email you want to resend and select the tab "Campaign Segmentation" Then on this screen (below) select "have not opened the email" from the "Contacts who" column on the left ...
Inserting a mailto link into a campaign will mean that your recipients can contact an email address by simply clicking on the link. The linking tool will in the WYSIWYG will allow you to insert the following: mailto:support@zululabs.com Q: what happens ...
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The world has tightened up on email delivery especially if you are sending emails from your domain (marketing@domain.com) from service such as Zulu eDM to your organization or to your web mail host. i.e. Yahoo under no circumstances will accept mail wit...
Important to note, our software: 1.)    Does not allow any back spray – our Mail Transfer Agent checks for bad emails at time of sending 2.)    MTA throttles the sending to avoid being flagged as SPAM
Ideal for providing leads to sales people if you have a campaign sent out that is aimed at generating interest in a particular product or service or even a special offer. For each campaign delivered form the system we a report on what we consider Hot & W...
When emails are delivered from our system, we automatically add a tiny piece of code which requests a tiny invisible image from our servers. When a reader opens the email and downloads the image we record that download and add that as an open for this spe...
The way we record opens (please see article regarding this here [https://support.zululabs.com/index.php?/Knowledgebase/Article/View/408/0/limitations-of-open-rate-tracking]) - means that sometimes inaccurate results are possible. These can be broken down ...
To improve the accuracy of your open rate tracking you may want to look at actioning some of these items: * 1. Request your subscribers to add you (and your sender email address) to their address book. * 2. Provide instructions in their sign up conf...
The industry standard of email open tracking is based on the web beacon (or the tiny piece of code which requests a tiny invisible image from our servers) when it is received. There are some limitations of the web beacon which you should be aware of. ...
To edit the Campaign Name (the internal reference you give your email campaigns) of your campaigns once they have been delivered. You can now go to the results of that particular campaign and you will see an edit pencil located next to the campaign name. ...
FREEMIUM 1 Test Sender Standard eDM Account 5 Test Senders Professional eDM Account 10 Test Senders
Not every email client supports animated GIFs. Newer versions of Outlook (2007, 2010 and 2013) won't show the animation. Instead, they will show the first frame of the animation. To overcome this, many email designers ensure that vital information-perhaps...
Opens are calculated on two actions from a campaign that has been delivered: #1 - the downloading of any images from the email (most mobile devices automatically download images) #2 - the clicking of any links within the campaign
When you have conditional content included in your campaign you may notice you will receive more than one version of the campaign when you send a test to your email address. This is because the system sends a copy of each email that will be delivered if ...
Are you just wanting to stop those 36 contacts from receiving the survey email? If so you can use our Block List to block just the group of 36 contacts from the email send. See Step #3 in this article https://support.zululabs.com/index.php?/Knowledgebas...
1.Make sure your image name does not contain a special character. 2. Your Template header size must be the same as your image size.
The easiest way is to use the area under Email Marketing called "Email Reports". Now you will have to make sure all the email reports for the dates you require are refreshed and this unfortunately is only possible by clicking on the refresh icon for each ...
Recently a customer sent out an eDM to their customer database at 4pm on a Tuesday. The open rate for the type of campaign and their business was 25% (above the average for their industry) which is brilliant! However... When we had a closer look at what ...
#1 - Firstly you will need to upload the images that you need for this campaign into the system - go to the images and files area and click on the "upload image" icon in the top right hand corner (see image below) #2 - Once the images are uploaded you ca...
Create Professional Campaign (which is in the dropdown menu under Email Marketing) From here you just need to follow the checklist to create your campaign: #1 - select the template "Lite eDM Template" #2 - Enter in the Campaign Information (this is th...
When looking at the campaign report click through and opens, these lists (as seen below) is now ordered by date/time so it's easy for you to keep track of the new clicks and new opens (as they will be at the top of the list)
We have redesigned the View Templates screen so that it flows a bit better and is easier for you to use! When you go to view templates you will now be defaulted to your "Recent Templates" these are the last 8 that have been used to send a campaign. To v...
TO ADD A FORWARD TO A FRIEND BUTTON TO YOUR EDM CAMPAIGN, PLEASE FOLLOW THESE STEPS: 1. Within your campaign content you will need to insert the forward to a friend 'wildcard'. This can be done by: a. Selecting the "Forward to a Friend" wildcard card fr...
With the bounce backs from each email campaign - it's a semi-automated process. EMAILS FAILED/SYSTEM ERRORS - will need to be looked at individually and can be downloaded from the email campaign report here (see images below). From the downloaded CSV...
You can add attchments to your email markeitng cmapaigns but they won't appear like an attachment you download from the email seperately. What you need to do is create a "link [https://support.zululabs.com/index.php?/Knowledgebase/List/Index/26/linking]"....
EMAIL CLIENTS 1. The "unknown" number in the Email Clients chart will be a combination of all of the email clients listed however because of the many varied ways emails can be viewed (e.g. an email sent to a Gmail can be opened in at least three differe...
Within each of your eDM campaigns sent from the system if you have a look at the report you will see on the right hand side a section called "Click Statistics" within this section there are your "Total Click Throughs" for this campaign. If you click on th...
If you want to modify a campaign that has already been sent you can click on the "Modify & Resend" link (see image below). This will take you to the "Contact Selection" screen where you can move back and modify the content and any other aspects of the cam...
Q: Is it possible to change the colour of the horizontal rule? If so, how is it done? A:If this the horizontal rule that's added via the WYSIWYG? If so, it's not able to be modified in anyway unfortunately. If you want a line in between content sectio...
On a per campaign level you can see who opened the eDM in which state yes. To view the data per campaign, you need to: 1. Go to the campaign statistics of the campaign you want to look at and click to view the campaign statistics. 2. Click "Recipie...
Looking at the template below and it appears as though the code has some tags copied over from a Microsoft program. Firstly, removing the black question marks within the template (see below) is just a matter of hitting backspace on your keyboard. Rega...
When you set up your organisation's email you have to add MX records to your domain names servers (DNS). [1]An MX record looks like this: ZULUEDM.COM MAIL (MX) DEFAULT 10 ASPMX.L.GOOGLE.COM. So in this case zuluedm.com email has been set up to be...
Usually links look like this [http://www.support.zululabs.com] when adding them you email content. But what if you want to chaage the link so that it looks like this [http://www.support.zululabs.com], or this [http://www.support.zululabs.com], or this [ht...
In Outlook there is a limit to how large an image can be. If it's over 1728px Outlook will cut the remaining pixels off the top of the image. Options to resolve the issue: * You can reduce the image so that it's only 1728px in height or less * You...
Was this email being blocked or sent to your junk mail folder? If so, choose your email application below and follow the simple steps to ensure these emails bypass your filters and are delivered direct to your inbox. Outlook [1] Gmail [2] ...
To alter the content in a campaign you have already scheduled to be sent you need to: 1. Locate the campaign you have scheduled. It should have a 'yellow' icon above the envelope like this. Click on the envelope/or the name of the campaign. You wil...
WHAT IS MATERIAL DESIGN? "Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences." Reference from https://material.io/ [https://material.io/] the official Google Web Site which is their show piece ...

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