Every business is different, so your requirements on what data you want to save on each of your subscribers/contacts will be different to other businesses.
Because of this we enable you to create fields and groups specifically for your business.
For example, if you are a retail store you may stock clothing for example for Men, Women and Children. We enable you to create groups and profile fields in the system so that you can assign an option to each of your contacts. You can either control these options internally to send targeted campaigns to contacts using these profiles, or you can enable your customers to select from the options themselves.
For more information on how this works please email firstname.lastname@example.org and one of our team will be happy to help.