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Google Analytics Tracking using Zulu eDM and Google UTM Settings
Posted by Dave Zulu, Last modified by Dave Zulu on 06 September 2017 01:36 PM

To implement Google UTM Tracking and the Zulu eDM custom report into your Google Analytics first watch this video.

To use the Google UTM Builder use this link

When using Google Analytics simple add this Custom Report to access the Analytics: https://analytics.google.com/analytics/web/template?uid=PkKAp8DJQdm3Gu1obNf9PA

Below is a table of which terms we use to associate Google UTM variables with useful Zulu eDM analysis.

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