We recommend you to send an annual to your subscribers.
The information gathered can be used in a variety of ways.
Surveys help with eDM engagement by gathering subscriber responses so that:
1. Relevant and timely campaign content can be created to engage and build vital 1-to-1 relationships.
2. Preparing more personalized eDM's using wildcards.
Here are some tips for a great outcome:
- Pre-filled fields where possible
- Not too long (perhaps 5-10 questions)
- Have segmentation based outcomes
- Build new knowledge
- Have an offer or reward for completing the survey (prize, discount etc)
Surveys make up a key eDM strategy and should be a cornerstone sales and marketing strategy.
Here is a survey example to get you started.
If you don't know where to start, follow our guide here.