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Survey Tips

Posted by Client Services, Last modified by Client Services on 28 July 2017 11:50 AM

We recommend you to send an annual to your subscribers.

The information gathered can be used in a variety of ways.

Surveys help with eDM engagement by gathering subscriber responses so that:

1. Relevant and timely campaign content can be created to engage and build vital 1-to-1 relationships.

2. Preparing more personalized eDM's using wildcards.

Here are some tips for a great outcome:

  • Pre-filled fields where possible
  • Not too long (perhaps 5-10 questions)
  • Have segmentation based outcomes
  • Build new knowledge
  • Have an offer or reward for completing the survey (prize, discount etc)

Surveys make up a key eDM strategy and should be a cornerstone sales and marketing strategy. 

Here is a survey example to get you started. 

If you don't know where to start, follow our guide here.

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