Version 3.0 Release - 2017- 2018 Development Schedule
Posted by Dave Zulu, Last modified by Dave Zulu on 27 June 2017 05:08 AM
The purpose of this document is to provide clients and partners with the list of proposed system enhancements and changes to the Zulu eDM platform that will constitute a major release moving from version 2.X.X to version 3.0 at the completion of the scheduled tasks contained within this document. The purpose of the major release is to provide the best user experience possible using the latest technologies giving vital access as well as data management and presentation for users of all versions.
Zulu Labs focused on building a scalable Big Data eDM platform that has been used commercially with over 27 million subscribers sending over 100,000 emails per month. That is larger than the population of Australia.
Whilst other email only platforms focused on the user experience we took a more difficult route ensuring that our solution could scale from a FREE Version through to an enterprise Big Data version without having to change anything at all except the Account Plan. The architecture has also incorporated SMS messaging which after the release of 3.0 will be joined by direct chat messaging. The feature name is tentatively being called “conversations” based upon the ideal outcomes.
The time has come for a complete overhaul of the user experience. Technology has advanced considerably in terms of giving a user a rich experience that will provide the data manipulation tools necessary to complete significant and complex algorithms designed for structured and purposeful campaigning.
3.0 will also solve a long term issue that we have had with automation. Automation is partly to blame for the DMARC standards being developed. Automation relies on a single message. Our solution will be far more elegant leveraging conditional content to mitigate the risk of disengaging with recipients due to excessive messages in an automation loop.
The following should be noted as core system changes which will affect the business rules that are being followed by customers presently.
Subscriber Data – We will be adding the following 2 new fields:
Group Types – Will be used to help with decontaminating analytics as well as for users that perform system tasks.
Campaign Type – This may only be a system change for email headers. More details to come
3.0 will also see the first multi-lingual option (Spanish) with RTL and a much overdue fix for time zones.
Messaging Gateway API
Start date: Underway
This PI enhancement is a new product offering that leverages our messaging capabilities by giving developers the ability to send transaction email and SMS (not marketing) and return basic delivery and engagement outcomes.
Template & Content Block
Start date: 01/08/2017 (est)
Creating a content type called blocks and allow template blocks to be saved and reused.
Merge Campaign Sections
Start date: Underway
Merge all campaign management sections into one. This enhancement will merge the homepage Sent and draft campaigns with SMS campaign listings, email campaign listings and the email reports section into one configurable workspace saving time and giving even greater intelligence.