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Hot Leads & Warm Leads

Posted by Zulu eDM Team, Last modified by Victoria Zulu on 22 February 2016 01:57 PM

Ideal for providing leads to sales people if you have a campaign sent out that is aimed at generating interest in a particular product or service or even a special offer.

For each campaign delivered form the system we a report on what we consider Hot & Warm Leads.

The report is available for download in the "Campaign Segmentation" tab of each and every email campaign report.

Hot Leads

These are contacts that have clicked on links within your campaign and may; depending on what link they clicked what more information to be provided to them and may even appreciate a phone call to touch base (depending on what you were offering in the email of course).

Once you download the report you can sort the CSV file by Email address to again an understanding of which contacts were more actively engaged in your campaign and that clicked multiple links.

Warm Leads

These are contacts who did not click on links within the campaign but did open it. You can download this report to provide to sales teams if part of your sales strategy.

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