Request a Call
Online Chat

To improve Open Rate Tracking

Posted by Zulu eDM Team, Last modified by Victoria Zulu on 18 February 2016 12:29 PM

To improve the accuracy of your open rate tracking you may want to look at actioning some of these items:

  • 1. Request your subscribers to add you (and your sender email address) to their address book.
  • 2. Provide instructions in their sign up confirmation email to add you to their address book and to update their email settings to automatically display images
  • 3. You may notice that you have more accurate open reporting if you send a campaign with a high image to text ratio. Because subscribers need to download the images to read the content it can give you a more accurate idea of who is opening your campaigns.
  • 4. The negative of this is that campaigns with a high image to text ratio do tend to be considered spam more often than campaigns with a more even ration of image to text. We don't advise sending campaigns with a high image to text ratio as it is not best practice.
(0 vote(s))
Not helpful

Comments (0)

Copyright Zulu Labs Global Pty Ltd, 297 Dorcas Street South Melbourne VIC, Australia 3205. Ph +61 3 9001 1590