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How are you tracking?
Posted by Victoria Zulu, Last modified by Zulu eDM Team on 12 January 2016 11:42 AM

This section of your account is to encourage to use Zulu eDM to the best of its ability and to make sure that you are doing all you possibly can to manage your database marketing efforts the best way possible.

When you first create your account this section may look a little like this below. What you want to do is create Profiles, Web Forms and Groups for your database so that you can manage your communications effectively.



Example Profiles


Products

  • Product One
  • Product Two
  • Product Three

Services

  • Service One
  • Service Two
  • Service Three

Example Web Forms

Zulu eDM will automatically create a mailing list and contact us form for you to use on your website - you can modify these if you wish or use them as they are.

Additional Web Forms you might like to create might be:

  • A sign up for your social media sites
  • A webinar sign up form
  • An "update your details" form
  • Product enquiry form

Example Groups & Segments

These are the groups & segments you will be sending to so you should create as many as you need to ensure you are sending targeted communications.

Customers

  • Current Customers
  • Past Customers
  • Prospective Customers

Products

  • Product One
  • Product Two
  • Product Three

Services

  • Service One
  • Service Two
  • Service Three

Below is an example of a client account that has completed all of these areas within their account, and are managing their database successfully.

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