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Campaign Results, Reports & Statistics

Posted by Zulu eDM Team, Last modified by Dave Zulu on 11 November 2016 09:36 PM

The 2016 re-release of Campaign Reporting is designed to give a more accurate understanding of factors that contribute to email deliverability success and the steps in the process of delivering campaign email.

Opens

Scale 100

Colour Red = 0-5

Orange = 5-15

Yellow = 15-35

Green = 40-100

Clicks

Scale 100

Colour Red = 0-5

Orange = 5-15

Yellow = 15-40

Green = 40-100

Unsubscribes

Scale 20

Colour Green = <2

Blue = 2-6

Orange = 6-10

Red= 10-20

SPAM Bounces

Scale 100

Colour Green = <2

orange = 2-6

red = 6-100

Queued Email

Once the campaign is set to send, the application compiles each email with the content and rules applied by the author and then commits the email to a Mail Transfer Agent that negotiates the delivery of the mail to its destination. The delivery timeframe of email not instantaneous and can sometimes take days to reach a recipient. So this statistic represents the volume of email committed to be sent.

Transient Email

This is email that has neither been delivered nor bounced and remains in the queue for delivery.

Bounced Email

There is 3 bounced categories: Please see this article for further information.

  • Hard
  • Soft
  • SPAM (new in release, 2.02)

Failed / System Errors

This indicates a network or system failure and should be reported to via the help desk immediately.

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