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Campaign Segmentation

Posted by Shaka Zulu on 11 June 2013 10:13 AM

Getting more from your database is a key feature of the eDM software. After you have sent a campaign it is best practice to analyze the results and then segment your database using the statistics provided by the software.

To use the segmentation tools in the software click on the Campaign Segmentation tab at the top of the Email Campaign report.

Here you can move / add members of your database to segmentation groups (new or existing) so that you can further campaign to recipients. You can also chose to unsubscribe or export using the various options from the campaign results.


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