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What's the difference between bounced and failed emails?

Posted by Shaka Zulu, Last modified by Shaka Zulu on 12 December 2013 01:55 PM

Currently the statistics of the campaigns report on how many bounces occured and what emails bounced for each campaign. For a more detailed report of your bounced emails (e.g. Hard or Soft Bounce) please contact us.

Bounced Emails could be due to one of the following reasons.

Hard Bounces:
Bad-domain/ Invalid-sender -
The domain name (after the @) is incorrect or no longer active

Bad-mailbox / Inactive-mailbox -
The name or address (before the @) is incorrect or no longer active

Soft Bounces:
No-answer-from-host/Routing-errors / Relaying-issues -
The recipients email host is not responding. This could be due to a temporary issue with their network or their server is down.

Policy-related /Spam Related -
This bounce message indicates the recipient may have mailbox restrictions which mean the delivery of your email is not permitted. For example their mailbox may be set up so it only accepts emails from senders on a safe senders list or your mail was considered SPAM by the recipient’s mail server/provider.

Other/ Protocol-errors
Other errors not defined.

This bounce message indicates the recipient's mailbox has reached its storage limit so your email was unable to be delivered.

A failed email generally relates to a system error. Please contact us in the event that your campaign has failed emails.

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