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What is Double Opt In?

Posted by Shaka Zulu, Last modified by Dave Zulu on 13 August 2016 07:21 PM

Double Opt-In is the process of confirming that a contact wishes to be subscribed to your database. Generally this means that they have visited your web site and filled in the subscribe form (single subscribed). Then an email is sent to the contact with a confirmation link that they must click on to confirm their subscription, hence "Double Opt-In".

Why do we want Double Opt In? Quite simply it is best practice. Making sure that the person that filled in the subscription form is who they say they are is important, especially on the Internet.

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